Author: Conner Evans Media

In the world of advertising, visuals may grab attention—but it’s the voice that delivers the message, evokes emotion, and inspires action. If you're creating a commercial, investing in a professional voice over for commercial advertising is more than a nice touch—it’s a strategic decision that can elevate your entire campaign. The Voice Sets the Tone Within the first few seconds of a commercial, your audience is already forming impressions. A professional voice over sets the tone instantly—whether it’s energetic and persuasive or calm and reassuring. That tone builds connection, trust, and brand recall. A flat or mismatched voice can cause... Read More

AI has been making waves in just about every industry, and voiceovers are no exception. With all the chatter about AI-generated voices being the future of advertising, you’d think every major brand would have jumped on board by now. But guess what? They’re not. Big brands—the ones spending millions on commercials—are still turning to real, human voice actors. So, what’s the deal? If AI voices are supposed to be so revolutionary, why aren’t companies like Nike, Apple, or Coca-Cola using them to voice their ads? Let’s break it down. Authenticity Sells—And AI Can’t Deliver Advertising isn’t just about reading a... Read More